Omnisio, who just been acquired by Google, is thought of as a service that allows you to mashup video content and hence simplify the video content creation process. In the words of Mark Hendrikson of Techcrunch:
“Omnisio wants to provide more options for us less creative types. Since most people don’t have enough time, patience or skill to record their own original content, Omnisio is giving them the tools needed to create mashups of other people’s original content.” (-Full article here).
That statement is true but certainly it is not the full story. It describes the incentives users have to re structure content. But it says nothing about the incentives for users to view such mashed up content. Why would I want to broadcast a mashuped video and who would want to look at it?
Let´s say I am an Obama fan. One way of discovering video content is to get it from friends who embed videos on their blogs or send links via emails. But I might want more, in which case s my next best option is to go to Youtube and browse through more videos that I can possible digest. The problem here is the recurrent theme of this blog: information overload. To this pain, Omnisio offers a solution: let someone mashup the content (we already now there is an incentive to do so) and re organize it so that in one video you get see the best of all Obama speeches. Yes, I might want to see the full speech to get the context on one of those speeches that I particularly like but clearly, the mashup is a great complement to the “social/friend” discovery of one video my friend happens to like.
