Seth advice for start ups

• Prepare for the dip. Starting a business is far easier than making it successful. You need to see a path and have the resources to get through it.
• Cliff businesses are glamorous but dangerous.
• Projects exist in an eco-system. Who are the other players? How do you fit in?
• Being the dumbest partner in a room of smart people is exactly where you want to be.
• And the biggest of all: persist. Do the next one.

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